The Creative Armory’s 2020 Year in Review

by | Jan 7, 2021 | Inspiration

2020 was without a doubt a year like no other. In the face of rough times and new challenges, I am grateful for the continued growth and support of the blog. Below are a few of my favorite moments from The Creative Armory’s 2020 year in review.

1. Increased Email Subscribers

Going into 2020, a goal of The Creative Armory was to utilize newsletters more than in previous years. They were a great way to engage with community members and provide creative tips and updates. By the end of the year, it was great to see the email list had doubled in comparison to 2019.

Newsletter subscription landing page. (Photo: The Creative Armory)

2. Launched an Online Shop

The debut of my “Stand in Your Power” tees in 2019 inspired me to design more unique products and launch in June 2020. The shop is where you will find unisex apparel and custom accessories that even a non-designer would love.

Creative Armory Online Shop. (Photo: The Creative Armory)

Custom holographic sticker. (Photo: The Creative Armory)

3. Ran My First Instagram Takeover

I also got the chance in June of 2020 to partner with my friend and blogger Jennifer Hamra of Good Life Detroit to host my very first Instagram Takeover! It was fun to watch her introduce the community to a few of her favorite murals around the city. To check out the post click here.

Instagram takeover with Good Life Detroit. (Photo: The Creative Armory)

4. Became a Community Sponsor

I was selected to be one of thirty speakers at the inaugural Black Designers Ignite event in August of 2020, thus giving The Creative Armory a chance to become a community sponsor for the event.

Community sponsor for Black Designers Ignite. (Photo: The Creative Armory)

5. Introduced Myself

Although I’ve been blogging for a couple of years and consider myself an introvert, 2020 was the year that I stopped hiding behind the scenes and started inserting more of myself into my content. This included having multiple conversations on Instagram Live and showing up as a person rather than just a company.

Instagram Live sessions. (Photo: The Creative Armory)

Looking Forward

Thank you all for making 2020 an amazing year.  I hope your 2021 is filled with amazing opportunities and success!

What were some of your favorite highlights or achievements from 2020? Share them with me in the comments!

By Jess McKenzie

By Jess McKenzie

Jess McKenzie is a graphic designer from Detroit, MI with a passion for branding. She is a self-proclaimed nerd that loves 80s movies and longs for Saturday morning cartoons to return. When she is not tied to her computer, she can be found taking random road trips and practicing landscape photography.


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