Untamed Desire: The Clothing Brand Designed for Detroit’s Go-Getters
Untamed Desire is an up-and-coming clothing brand that inspires you to never stop chasing your dreams. The company was founded by Dell, a local entrepreneur who is passionate about making the most out of life and achieving his highest potential. In a recent interview, Dell explains what inspired him to create Untamed Desire Clothing and how his brand was designed to infuse confidence in people from all walks of life.
Q. What inspired you to create Untamed Desire Clothing?
“I was working in a Chrysler plant for about four years and during that time I shopped at Nike buying joggers a few times a week. I don’t really like to wear jeans or cargos, so I did this in order to stay comfortable while working. As time went on, I started to look closely at different brands and really study their meaning. One day, I had the idea to start my own line so I put some thought into what I wanted and got started.”
Q. What year did you launch the brand and where did the name come from?
“I started this brand in 2020 but I’ve had this vision since 2013. It took me some time to do it because I was working and I didn’t know what direction I wanted to go in. I was scared to take a leap of faith at the time, but over time I just gained the courage to take that leap of faith and get out there to chase everything I want. The name “Untamed” came from me just wanting to be unstoppable and relentless in going after everything I want; and not just for this brand, but life in general. “Desire” came from my wants; the want to be wealthy and attain everything that I see myself doing in life.”
Q. Are there any fashion designers that inspire you?
“Most definitely. I want to give a shout-out to Rich from Born Rich Apparel. I watched his brand for a while and wanted to pick his brain at one point because his company was already flourishing. He recently had a pop-up that I wasn’t able to attend because I was busy with my brand, but I just wanted to mention him because he is an inspiration for sure.
Q. How do you want people to feel when they wear your apparel?
“I want them to feel confident. That’s what the whole brand stands for. It’s about going after everything you want in life no matter how many doors get shut in your face or how many ‘no’s’ you get. Don’t stop chasing your dreams because the important people in your life aren’t supporting you the way you expect them to. You can’t get caught up worrying about that and have to push past it.
There are a lot of people out there who want to try different brands. If you have something to bring to the table with meaning that they can relate to, then they will vibe with you. People want something that’s different, and that’s what I provide.”
Q. Your logo is very unique. You can see the face of an animal and you and there is also a nice texture pattern going on. Where did that inspiration come from?
“The current logo uses a cheetah to represent bringing out your inner animal while grinding for what you want. My upcoming designs will also use animals to represent different walks of life, ambition, and determination. I like using them for my apparel because they have to adapt to different environments on a day-to-day basis as we do. No matter what they go through they keep moving forward in life – just like we should. I want to send huge thanks to Ari at embroidari for helping me bring this design to life. “
Q. What is one lesson from your journey that you can share with up and coming entrepreneurs?
“Just to believe in yourself every day and go out and try. I feel that as long as you try you can never fail. Continue to work hard and don’t expect handouts. You have to do the leg work and definitely show love to the people that show love to you. Learn to take criticism, adapt, and continue to push forward. Always remember to show respect, be honest, and don’t believe anyone that says you can’t do it because you can.”
By Jess McKenzie
Jess McKenzie is a brand identity designer from Detroit, MI. She is a self-proclaimed nerd that loves 80s movies and longs for Saturday morning cartoons to return. When she is not tied to her computer, she can be found taking random road trips and practicing landscape photography.